How to Develop Marketing Solutions to Drive New Business

By April 8, 2014 Blogs, News No Comments

Virtually every agency faces the same internal struggle.  We excel at doing great work for our clients, helping them achieve their communications goals.  But, when it comes to achieving our own goals we tend to fall down on the job.   You know what I am talking about.  We’ll focus on the agency when we have time, but clients come first.  And, more often than not, creating a new business strategy falls to the bottom of the to-do list.

The time has come to make your agency the number one client.  And, there is no one better to tell us how to achieve this than Bret Werner, Managing Director, Catalyst Public Relations, an IMG Consulting Company.  At the upcoming Counselors Academy Spring Conference, Bret will discuss “How You Can Develop Marketing Solutions to Drive New Business Opportunities.”

Bret will discuss why every agency needs a differentiator that sets it apart from the competition.  He will share how creating a marketing piece that showcases your expertise and insights, that works for you throughout the year and that resonates with prospective clients is the key to success.  And trust me, he knows what he is talking about.  The Catalyst Fan Engagement Study is the industry standard and Bret will share how his agency comes together to create this study and how it has helped them attract top tier new clients.

I met Bret at last year’s Counselors conference in Austin and can promise you that you will come away inspired to create new marketing solutions for your agency.

A veteran attendee at Counselors Academy, Bret Werner joined Catalyst as Managing Partner in 2006 and is spearheading the agency’s dynamic growth as a leader in strategic media relations. Prior to joining Catalyst, Werner spent 15 years at Taylor, formerly Alan Taylor Communications, becoming one of the youngest Vice Presidents in the company’s history. Werner has created marketing communications efforts to help distinguish consumer brands in a variety of industry categories, from sports and nutrition, to online and packaged goods.