Pam Golden shares insight into “Best Practices When Promoting Products at Trade Shows” in TWICE column.
With CES 2016 in the rearview mirror, now is a good time to reflect on what worked and how we can improve our efforts in the future. Based on conversations with reporters during CES and post-show, it is apparent that one area that needs improvement is how companies and their public relations agencies communicate with the media.
CES is a tremendous opportunity for exhibitors to promote their products. The show is the place to be seen and is often the focal point of a company’s PR campaign. However, for reporters covering CES, this can be a frustrating and overwhelming experience. Think about it – 3600+ companies all vying for the attention of reporters.