Pam Golden TWICE Column “Best Practices When Promoting Products at Trade Shows”

images (2)

Pam Golden shares insight into “Best Practices When Promoting Products at Trade Shows” in TWICE column.

With CES 2016 in the rearview mirror, now is a good time to reflect on what worked and how we can improve our efforts in the future. Based on conversations with reporters during CES and post-show, it is apparent that one area that needs improvement is how companies and their public relations agencies communicate with the media.

CES is a tremendous opportunity for exhibitors to promote their products. The show is the place to be seen and is often the focal point of a company’s PR campaign. However, for reporters covering CES, this can be a frustrating and overwhelming experience. Think about it – 3600+ companies all vying for the attention of reporters.

Read More